Last edited by Mazulabar
Wednesday, July 8, 2020 | History

2 edition of Winning the new product game found in the catalog.

Winning the new product game

Robert G. Cooper

Winning the new product game

an empirical study of successful product innovation in Canada

by Robert G. Cooper

  • 30 Want to read
  • 26 Currently reading

Published by McGill University in Montreal .
Written in English

    Subjects:
  • New products.,
  • Product management.

  • Edition Notes

    Bibliography: p. 112-113.

    Statementby Robert G. Cooper; editorial assistants, Phyllis Brodie, Robert Grenier.
    ContributionsBrodie, Phyllis., Grenier, Robert.
    The Physical Object
    Paginationviii, 113 p. :
    Number of Pages113
    ID Numbers
    Open LibraryOL14543034M

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